Fashion marketplace

All your favorite brands.
One app. Your perfect fit.


One catalogue across 120+ retailers, narrowed to the pieces that will actually fit you. Size from a photo, see it on yourself, buy once.

90%
Fit accuracy
1,000+
Products in one app
120+
Retailers, boutiques and brands
25+
Categories supported
500+
App downloads
Shopping app

One place for the brands you would otherwise open 12 different tabs to find.

A single catalogue across retailers, boutiques and independent brands — with one size profile that works on all of them, so what you’re shown is already filtered to what fits.

Brands selling on Nurrel

Maui RippersLola and the BoysGraphianyBespoke ModaDottie LouZivo FashionHAELavahutFresco Bol Carioca
AppamanNord FashionsLucent Los AngelesCleekLayered BoutiqueEunoiaDal the LabelHY OfficialTurning Point
Why shop on Nurrel?

Online shopping asks you to guess. We removed the guess.

Your size, solved

One photo gives Nurrel your measurements. We map them against every retailer’s own grading, so the size we show you is the size that fits, whichever label you are buying.

Try it on first

See any piece rendered on your own body before you order. Put two looks side by side and decide between them the way you would in a fitting room.

A closet that knows you

Everything you own and everything you are considering, together. Build outfits from both, and see what a new piece actually adds before you pay for it.

Watch — 58 seconds

From bad fit to exact fit, in under a minute.

Contact us

Why returns happen, how the fit profile fixes it, and what the whole thing looks like from the seller’s side.

Built for local commerce

The shop two streets away, in the same app.

List your store

Nurrel puts nearby boutiques, independent labels and small sellers in the same catalogue as everyone else — then lets you buy from them the way proximity should allow.

Your virtual stylist, right inside the store.

Nurrel Kiosk brings the same fit profile and virtual try-on onto the shop floor, so a walk-in can see a piece on themselves before anyone goes looking for a size.

  • Shoppers size themselves at the screen, no fitting room needed
  • Your whole catalogue browsable in store, including what is not on the floor
  • Runs on a screen you already have
Partner with Nurrel
Shoppers in a store using floor-standing Nurrel screens, each showing a dress rendered on a model.

What shoppers tell us.

Felt like in-store shopping

This is the closest thing to trying clothes in a fitting room without leaving home.
LindaNurrel app user,

No more size guessing

I have always struggled with ordering clothes online because sizing is so inconsistent.
JordanNurrel app user,

Innovative and easy to use

The app is very user-friendly, and the technology behind it is impressive.
AngelaNurrel app user,

Perfect fit every time

I was skeptical at first, but Nurrel really delivers.
CameliaNurrel app user,
For retailers, boutiques and brands

Fewer returns. More conversions. No commission to start.

Fashion returns run 20–40%, and sizing causes roughly half of them. Every one is a sale you already paid to win, shipped twice, and often cannot resell at full price.

Put your catalogue in front of shoppers who already know their size.

Tell us what you sell and we will show you what Nurrel does with it.

Contact us